Lawrence Francis on LinkedIn: Another day, another fantastic project being handled by the team here… (2024)

This is the tipping point… https://lnkd.in/e2FCR8jQ

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Another brilliant piece of consumer engagement from the team here at Premier. This time giving visitors to London's Regent Street the chance to experience (via VR) what it is like to play in the Champions League Final. Bravo to everyone involved, in particular Matt Wallace and Chloë Brown from the Premier | Live team. ⚽ 👏

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A quick brain-dump of benefits to the U.K. of better arts and culture funding 🎨🎭1. Economic 💼💷Increased funding in the arts and culture leads to job creation, boosts tourism, and stimulates local economies. Cultural attractions and events draw millions of visitors, significantly contributing to the GDP.2. Educational 📚🎻Investment in arts education nurtures creativity, critical thinking, and problem-solving skills in students. Schools with strong arts programs see improved academic performance, creating a more innovative and skilled workforce for the future.3. Cultural Heritage 🏛️📜Funding ensures the preservation and celebration of the U.K.'s rich cultural heritage. It supports museums, galleries, and historical sites, keeping history alive and accessible for future generations.4. Community Engagement 🏘️❤️Arts funding supports local festivals, performances, and public art projects that bring communities together. These activities enhance social cohesion, foster community pride, and create shared cultural experiences.5. Mental Health and Well-Being 🧠🎨The big one! Participation in arts and cultural activities has proven mental health benefits, including reducing stress, fostering emotional expression, and improving overall well-being. Accessible arts programs contribute to a healthier, happier population.At this time with the election looming we should all support better funding for the arts and culture in the U.K. for a brighter, more cohesive society! 🎶💪#SupportTheArts #UKCulture #EconomicGrowth #Education #CommunityEngagement #MentalHealth

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England 0-1 Iceland..Well, that didn’t go to plan. But from a professional perspective what can we learn from last nights game?.Ahead of the Euros it is a great reminder that even the most well-prepared teams can face setbacks. Despite England's talent and resources, they were outplayed by an underdog that was better prepared and more determined on the day..This scenario is akin to the world of PR, where success isn't merely about having the largest budget or the most recognized brand. It's about strategic planning, preparation, and effective execution. A successful PR campaign, much like Iceland's football strategy, involves understanding your audience, crafting a compelling narrative, and being agile enough to adapt to evolving situations..Just as Iceland's victory resulted from planning and capitalising on opportunities, a standout PR campaign thrives on thorough research, creativity, and timely action. In both football and PR, it’s not always the biggest names that succeed but those who are best prepared and most focused on achieving their goals.#PRStrategy #MarketingInsights #CampaignSuccess #PublicRelations #MarketingStrategy #PreparationMatters #UnderdogSuccess #BusinessLessons #StrategicPlanning #BrandManagement #CommunicationSkills #MarketResearch #AgileMarketing #GoalSetting #CompetitiveEdge #BusinessGrowth

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Taylor Swift has arrived in the U.K.! Here are a few thoughts on what we in the PR and marketing world could learn from her amazing success… 1. Tell Real Stories: Taylor is all about connecting with her fans through real, relatable stories. Brands should aim to do the same—authenticity wins hearts!2. Build a Community: Taylor’s fans are super loyal because she engages with them constantly. Invest in your audience and create spaces where they can connect with you and each other.3. Keep It Fresh: From surprise album drops to unique tour experiences, Taylor knows how to keep things exciting. Your marketing and PR strategy should be just as innovative and adaptable.4. Use Data Smartly: Taylor uses data to really get what her fans want. Dive into analytics to make sure your campaigns hit the mark.5. Stay Consistent: Taylor’s brand is rock-solid across all platforms. Make sure your branding is cohesive to build trust and recognition.#Marketing #PR #TaylorSwift #ErasTour #BrandStrategy #CustomerEngagement #Storytelling #DataDriven #ContentMarketing #PersonalBranding #publicrelations

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Shout out to my brilliant colleagues in our Scottish team working on Glasgow International, handling digital and marketing for the biennial contemporary art festival. Premier Scotland

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This is really interesting new tech. I wonder if it will be a new trend?

This is a great resource to be aware of!

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Incredible piece of guerilla marketing from McDonalds! The logo is there if you search for it 😜🥤

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